Pantone’s Release of Ultraviolet

Pantone 2018

The color of the year for 2018 is a vivid purple, according to Pantone, which gives the title to a new hue every December. Specifically, “PANTONE 18-3838 Ultra Violet” is the chosen hue. (“Ultraviolet” with space, we’ll note: actual “ultraviolet” light is, by definition, invisible.)

Each color of the year encompasses something about fashion, decorating and design trends while also reflecting “what’s needed in our world today,” the Pantone Color Institute’s vice president, Laurie Pressman asserted in a statement.

Last year’s color of the year was a “life-affirming” shade of green. The year before was a pairing of rose quartz and serene blue that was seen as anti-stress while also nodding toward gender fluidity, Pantone addressed.

So. What does purple have to say about our planet in 2018?

It’s “a dramatically provocative and thoughtful purple shade,” Pantone expressed, one that “communicates originality, ingenuity, and visionary thinking that points us towards the future.

Take a look at how some brands are representing ULTRAVIOLET this season!